Greg Smith

Effective communications are paramount to support the mission and achieve the goals of any organization. Whether you're launching a new attraction or product, preparing a CEO for a keynote presentation, or managing a crisis, you must be able to deliver a clear and concise message when telling your company story to multiple audiences (clients, consumers, employees, media).

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With 24 years of experience in the public relations and communications fields, I have successfully implemented strategies and performed tactics to support internal, external, corporate, and crisis communications initiatives for large and small companies in multiple industries. During my career, I have had the opportunity to:

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• Launch the public relations department at an Orlando-based marketing agency

• Plan and implement strategic publicity programs for a major theme park company and a start-up tech company.

  • Media coverage has included CBS Early Show, NBC Nightly News, FOX News Channel, Good Morning America, and CNN.

• Develop strategy and messaging for crisis communications.

• Develop internal communications to reach large and diverse employee bases.

• Collaborate with executive leadership for corporate communication initiatives including high-level meetings and employee town halls.

• Lead the development and marketing of community programs to foster goodwill with the public. 

• Create dynamic content for digital marketing initiatives.

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This "digital portfolio" highlights my key career successes and features press coverage, dynamic video content, writing samples, executive-level presentations, and more.